A: Being able to see the diamond in person!! Many people purchase diamonds in person so they can see it and compare it. To get an idea of size or what it may look like in a setting of their choosing. Getting to see a diamond in person, the consumer is able to see the diamond’s brilliance, how the diamond sparkles and glistens. Being able to visually see the diamonds size, as carat is essentially just a weight. Viewing diamonds via Internet is sight unseen and you the consumer cannot determine the brilliance, how well it’s cut, or to see the “actual” size. Purchasing a diamond (or even jewelry) from a reputable jeweler has many benefits: giving you exceptional service-serving all your jewelry needs. Going with a reputable jeweler will provide all services such as if the item needs to be sized, cleaned, stones need tightening or if the diamond or finished jewelry piece needs to be re-evaluated and much more. You can feel good knowing that you are purchasing a high quality, beautifully designed piece of jewelry or knowing you hand picked a diamond that is exactly what you want and expected from your local jeweler, who is always there to service all your jewelry needs.