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Margaret and Robin Newton opened its first location in the fall of 1998. Diamonds Choice is a local family-owned and operated store for bridal and fashion jewelry. Diamonds Choice is second and third generation, and their family has represented the jewelry industry in Greenville, South Carolina for over 75 years. Margaret and Robin are both master jewelers. They offer a relaxed fun atmosphere, with a personal jewelry experience and service.

Diamonds Choice is always searching the industry for the newest and up to date styles and designs. Diamonds Choice has a passion for jewelry, their work, and most of all providing for their customers every need and desire.

Our Vision

Our vision at Diamonds Choice is to consistently provide the latest and highest quality of fine jewelry with the most affordable prices, and impeccable service for all our customers. We love our work, and it shows in the first-class treatment we give to our customers and to all that visit us.

Specializing in Bridal & Fashion Jewelry

We specialize in bridal jewelry and hand-picked one of a kind fine jewelry. We at Diamonds Choice have the ability to manufacture and custom design whatever your heart may desire. We provide in house repairs and restorations done on the premises in our state of the art shop. We also offer pearl restringing, sizing, setting and all aspects of your jewelry needs.